Founded with the vision of bringing the 0.0 option closer to all consumers in Latin America.

We are the exclusive distributor of premium non-alcoholic wines, beers, and spirits in Latin America and the Caribbean.

What makes us different:Exclusivity in the category

Clarum is not just another distributor.

We are strategic partners who empower each brand with:

Exclusivity

w/o alcohol

Education

Experiences

Gastronomic 

proposal

Regional

Experience

Logistics

Hub

Clarum: A key ally in brand expansion.

Our purpose

Make 0.0 an aspirational and accessible alternative, integrating global brands with local markets through strategic distribution, education, and experiences that generate sustainable value for producers, distributors, and consumers.

Our vision

Lead the distribution of premium non-alcoholic spirits, beers, and wines in Latin America and the Caribbean, building a regional ecosystem that drives new categories of conscious consumption geared toward a change in habits marked by a strong upward trend.

Positioning strategy

It's not just about positioning brands. We elevate your company to meet its goals alongside sustained growth.

Strategic distribution channels

We take your brand to the most valuable locations: from ultra-premium bars and restaurants to supermarkets and

e-commerce, ensuring visibility where it really matters.

Technology for greater efficiency

We combine intelligent prospecting, management systems, and digital marketing to maximize efficiency and accelerate the growth of each brand.

Education

We promote cocktail culture through training programs for bartenders, master classes, and strategic partnerships that generate awareness and long-term value.

Brands

We build unique experiences through a curated portfolio that enhances differentiation and strengthens market positioning.

Our history

Clarum was founded in 2025 with a clear vision: Transform the way Latin America experiences premium experiences, without the need for alcohol.


It all started when we realized something very common: At every toast, there was always someone who said, "I'll pass"... and was left without a truly appealing alternative. That scene was repeated over and over again, and it was the trigger for us to ask ourselves: why should premium be linked to alcohol?


That's how Clarum began, with the conviction that a 0.0 drink could also convey pleasure, elegance, and celebration. The road wasn't easy. The market saw non-alcoholic options as limited, unsophisticated, almost a concession. We were determined to prove otherwise.


Today, Clarum has a clear purpose: to represent brands that are setting trends around the world and bring them to Latin America and the Caribbean. More than just distributing products, we seek to create experiences: moments to toast, share, and enjoy without compromise.


For us, the future of beverages is not about giving things up, but about making better choices. And we want to put that choice in the hands of consumers across the region, glass by glass.