Clarum was founded in 2025 with a clear vision: Transform the way Latin America experiences premium experiences, without the need for alcohol.
It all started when we realized something very common: At every toast, there was always someone who said, "I'll pass"... and was left without a truly appealing alternative. That scene was repeated over and over again, and it was the trigger for us to ask ourselves: why should premium be linked to alcohol?
That's how Clarum began, with the conviction that a 0.0 drink could also convey pleasure, elegance, and celebration. The road wasn't easy. The market saw non-alcoholic options as limited, unsophisticated, almost a concession. We were determined to prove otherwise.
Today, Clarum has a clear purpose: to represent brands that are setting trends around the world and bring them to Latin America and the Caribbean. More than just distributing products, we seek to create experiences: moments to toast, share, and enjoy without compromise.
For us, the future of beverages is not about giving things up, but about making better choices. And we want to put that choice in the hands of consumers across the region, glass by glass.